Company News, Marketing News

VO5 Rolls Out Frizz-Free Promotion

Debuts new three-step process.

For the third year running, legendary hair care brand Alberto VO5, trusted by consumers for 60 years, has declared August “National Anti-Frizz Month,” with a mission to help women fight frizz during the dog days with easy-to-follow frizz fighting advice, and savings on frizz-taming products accessible through the brand’s website and social media channels. Known for its Five Essential Vitamin formula and outstanding value, VO5 continues to make strides in the fight against frizz with new, innovat...

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